Social Animals Humans are innately social animals, per Aristotle. We need to communicate, connect and reflect each other. It’s our nature. Which explains why social media is winning the pandemic. Soci … Read more

TikTok Takeover What happens when parents WFH for too long? They take to TikTok. An influx of nontraditional users (read: older) and quarantined natives have given the social platform a significant bo … Read more

Social Distancing Half of U.S. adults are using social media more since the pandemic began, according to a study by The Harris Poll April 3-5, 2020. It’s not surprising really. Facebook literally taug … Read more

Perhaps the biggest buzzword of 2020 is “social distancing.” Amidst the coronavirus crisis, it’s necessary to increase the physical space between any two people, as it can help stop the spread. It’s p … Read more

So, Mix-A-Lot Social distancing is disrupting media consumption, prompting brands reconsider their ad mix. Digital channels are getting a bump short-term in the U.S. in response to the pandemic, per F … Read more

We’ve all seen how one company’s new product or campaign (ex: Popeyes Chicken Sandwiches + White Claw) can go viral across the internet… the question is, how? Brands strategically plant their product … Read more

Virtual reality, face masks and quarantines are relieving fear and symptoms. And while GenZ and Millennials trust celebrities, older adults still tune into TV commercials; marketers are taking LinkedI … Read more

Old & Attentive Older TV viewers are more likely to tune in to commercials than younger viewers. This according to TVision, a media analytics company that measures viewability and attention for TV … Read more

Pro-Engagement More than half of marketers (50.3%) will use LinkedIn for marketing and advertising purposes by 2021, per eMarketer. This year, 49.6% of companies with 100+ employees will use the profe … Read more

Brand Bests And Blunders Brand image is paramount to success. Bad experiences and bad business practices erode consumer confidence and trust (cough, Facebook, cough). It only takes one decent option f … Read more