We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things right. We all know someone who … Read article
From moms venting on social media to a new ad campaign from The Coalition to Protect America’s Healthcare, we’re seeing lots of messaging about the ACHA. As if those young Millennials don’t have enough to worry about! Check out how … Read article
If you don’t like spending hours to think of a four word title, you’re not alone. Creating a good title is work, especially with the added pressure to drive traffic to your blog or website. So, if you want to … Read article
Moms are to Facebook what tweens are to Instagram. It’s where she finds advice, attention and, most importantly, an audience. Torn between two brands? Post it. Kid matriculated to middle school? Share it. Fear of losing coverage for your child’s … Read article
Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And at the end … Read article
Consumers already know this app, and it shows. Snapchat is expected to triple its revenue from the previous year, around $935 million by the end of 2017, according to HubSpot. Despite the potential gains, only 1 percent of marketers take … Read article
“That’s 2017.” This from my 14-year-old daughter, Sofia, in response to my confusion over trolls who litter the Money Diaries website. Launched in 2016, Money Diaries is a website featuring more than 100 diaries from women who chronicle their spending over … Read article
Want to build your Millennial market share? Stop thinking like a Boomer. Sure they may get a little monthly stipend from mom and dad, but that in no way implies that they bank like their parents. They’re using utility bill … Read article
A little competition can be a good thing. Especially when brands engage directly with competitors. Here are three clever ways brands are marketing head-on. Boss Baby is no wimp. The box office favorite is taking a friendly stab at one … Read article
Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence be a factor? Here’s the scoop. VITAMIN B&P. Self-care and what it means for … Read article
Most people see a social media notification and feel excitement. Someone double tapped their selfie. Or commented on their livestream. Or tagged them in the most topical meme. But, there are some people who see a social media notification and … Read article
Have you logged in to your social media accounts to see a post or photo you shared from five years ago and wonder, “What was I thinking?” Don’t worry, you’re not alone. Today, consumers are becoming increasingly more aware, careful … Read article