As we near the end of the year, we begin to question the year to come. What is next? What can we do to prepare? Specifically, where is media going in 2019? For a while there, users were engaging in shared … Read article
A lot can change in a year. Perhaps you cut your hair? Changed jobs? Bought a house? Did something arts and crafty? Did you post your updates to Instagram? And did you notice their new features? Let’s take a look at … Read article
Who’s the most popular girl at the tech party? How can you reduce your bounce rate? Are Facebook support groups okay? Find the answers here, as well as what marketers can expect in 2019 for Health and Wellness, Cause Marketing … Read article
Unable to make it to SHSMD this year? No worries with our top takeaways. From socially responsible flu shots to socially acceptable breastfeeding pods to all “natural”(?) LaCroix, and more, read our Healthcare Checkup to stay in the know. Vitamin B … Read article
So you have a brand Instagram account…but is your creative engaging and are you utilizing all the platform features? Here are five ways your brand can stand out on Instagram. Utilize Instagram Stories (and the unique features). In April 2017, Instagram … Read article
Is the patient medical bill part of your consumer journey mapping? With 83% of Americans finding high medical costs a big problem, it should be. Are you communicating properly with your burgeoning multi-cultural audiences? Taking advantage of Instagram Stories? Thinking … Read article
The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will be. By … Read article
Think you don’t have the time or capacity to deal with cause marketing? Think again. A study conducted by Fuse Marketing shows exactly why cause marketing can be a useful tool for your business. Cause marketing is when a business markets … Read article
Instagram Stories was the platform enhancer we (and brands) never knew we needed. It has become a powerful way for brands to inspire and engage with users. Since launching in 2016, it has increased in popularity with nearly 400 million … Read article
“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more complex. It is now more than just … Read article
Alexa as a home health aide? Anxiety the most common mental health affliction for Gen We? Cleveland Clinic concierge docs? Check out more on these, other trends and our take on them. VITAMIN B & P 4 healthcare innovations for improved … Read article
When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spending. If your brand has convinced itself that social chatter doesn’t … Read article