Trends: Social Marketing

Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platfo … Read article

One of the best things about a social media campaign is how easy it is to spread the word. This worked in TrulyMadly’s favor with the launch of their #BreakingStereotypes campaign. When this matchmaki … Read article

Is your content not working hard enough? Consider adding User Generated Content (UGC).  When you use UGC, you save time in content creation and boost your brand’s credibility, which helps increas … Read article

Smoking stinks! No kidding. Smoking causes heart attacks, strokes, lung cancer, mouth cancers and a lot of other bad things. You’d think if you just told people that smoking will kill you or disfigure … Read article

The medium is the message. It’s as true today as it was in 1964 when Marshall McLuhan coined the term in his book “The Medium is the Massage.” According to McLuhan, the channel in which people consume … Read article

Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s … Read article

Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumer … Read article

Growing up in the 70s, I was surrounded by smokers. Dad smoked. Mom smoked. Teachers. Priests. People on TV. People in office buildings. Doctors. Even Wilma Flintstone smoked. So, kids openly pretende … Read article

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read article

You waited in mile-long lines on Black Friday, got bombarded with retailer’s e-mails on Cyber Monday, and by now you may be thinking, is this really what the holiday season is all about? While I appre … Read article