Trends: Social Marketing
Consumers Energy, Dow Chemical, GE target Gen We. Why?
Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, … Read more
6 ways your nonprofit organization can be successful on Instagram.
They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about nonprofits? Can a picture capture the power of a cause? Oh yeah. Fro … Read more
Your helpful and handy guide to social media writing.
In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for mult … Read more
Taylor Swift takes over Twitter with a custom emoji.
On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a cus … Read more
It’s peanut butter and jelly time.
Are you female? Are you between the ages of 25 and 34? Are you living in Detroit? If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook po … Read more
Weekly Recap – February 23, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
10 Tips and Tricks for Twitter
With 284 million monthly users sending 500 million tweets per day, Twitter has quickly become one of the largest social media sites in the world. Founded in 2009, Twitter is as an online networking se … Read more
Effective nonprofit social media marketing campaign example #7: Epic Change
What comes to mind when you hear the word “fundraising?” Bake sale? Car wash? Sponsored event? For Epic Change, it was Twitter. There’s a reason Mashable calls this nonprofit organization “a model for … Read more
Effective nonprofit social media marketing campaign example #6: Operation Smile
Operation Smile is a perfect example of how nonprofits can use social media to launch a campaign. This nonprofit is #HealingSmiles by repairing cleft palates in children around the world. But even mor … Read more
5 types of online content people love to share, from BuzzFeed’s CEO
BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit. Of course, there are a number of factors that contri … Read more
