I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world … Read more

Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s be … Read more

Over the years, the WWF has done some brilliant advertising.  The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog h … Read more

Homophobics are still in the closet. Even though most of us have gay friends, relatives, co-workers or at the very least have watched “Will & Grace”, homophobia is still hiding out there. And some … Read more

This PSA is so powerful, I am going to let it speak for itself. Maybe we all would care more about the land mine problems in other countries, if it were in our backyard. Subscribe to our blog to get t … Read more

Despite the 40 billion dollars poured into the diet industry, 2 out of 3 Americans are clinically obese. I, myself, have poured a big chunk of change into this industry. And while I adore my nutrition … Read more

“This is your brain. This is your brain on drugs.” Was there even anti-drug advertising before this memorable spot hit our TV sets in the 80’s? The mother to all PSA’s, this spot has been quoted, copi … Read more

Aging gets under my skin. Already, at just over 40, my knees creak, my hands get stiff, and I have glimpses of how my body will betray me. Or maybe I have betrayed it.  In any case, I cannot imag … Read more

Girl power. As Americans, we’re all about empowering girls. But it wasn’t that long ago, women couldn’t vote, get equal pay for equal work or break through the glass ceiling in our country.  In d … Read more

He loves me. He loves me not. The game that many of us played as young girls repeats itself for those in abusive relationships. As nurturers, women believe we can change people. We are usually more fo … Read more