Trends: Social Marketing

MI Healthier Tomorrow Facebook page

Today we launched a social media movement to shed pounds.

The battle of the bulge has a new weapon. Social media. Today our agency has launched a new integrated campaign for the Michigan Department of Community Health which includes an online pledge, mobile … Read more

Panera really does care.

Have you heard about Panera Cares community cafes? These are wonderful non-profit versions of Panera sandwich shops.  They were created to raise awareness of—and actually relieve—food i … Read more

Hope Solo and Brandi Chastain

Social media and the Olympics: what we can learn from our biggest winners’ losses.

Well, the Olympics have come to an end (sigh). The closing ceremonies are over and have successfully spiced up my life. But  the completion of the games have left a void in my nightly television … Read more

Innovative healthcare marketing example #12.

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social … Read more

Blue Peabody Mansion for Autism

Today, we light it up blue.

Today is World Autism Awareness Day. That means for the next twenty-four hours, buildings and monuments around the world will be bathed in blue light. Among the places “lighting it up blue” are the Em … Read more

A secondhand smoke YouTube singing sensation.

Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read more

Celebrating Michigan Stem Awareness Week.

Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology … Read more

Creative social marketing example #21: United Way.

I love when I get a social marketing assignment. Because instead of selling capitalism with my creativity (not that there’s anything wrong with that), I get to sell people on the idea making the world … Read more

Creative social marketing example #20: United Nations Campaign.

Sometimes creative not only breaks through the clutter but breaks new ground in what is possible. It’s pretty mind-blowing to imagine a poster campaign that talks. This is truly interactive at it’s be … Read more

Iris saves planet

Creative social marketing example #19: World Wildlife Fund.

Over the years, the WWF has done some brilliant advertising.  The message is usually a variation of “save the planet” but the executions are all different and each inspiring. The speckyboy blog h … Read more

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