They say a stroke is a silent killer. When actually, it can announce itself quite audibly by kicking you in the head, pulling your legs out from under you, messing with your mind, and muffling your cries for help, before it strikes. There are signs. It’s just most of us are not listening. In fact, reports say 84% of people don’t know all five of the warning signs of a stroke and to call 911 immediately. Last year, our agency worked on a campaign for the North Carolina Department of Health and Human Services to build awareness of the five warning signs. While I do believe our award-winning spots Game Show and Paramedic Mind Reader are a strong example of creative social marketing, I thought I would be unbiased and single out the Ad Council campaign for the American Stroke Association. I think it really emotionally connects with how a lot of us feel. We may feel something is wrong with us, but often we shake it off and ignore it. We hope it just goes away. God forbid, we postpone our 2:00 meeting to avoid meeting our maker! Warning signs shouldn’t be ignored. This is a creative and humorous way to put it all in perspective.
Want to see more humorous creative to build awareness for stroke prevention? Watch our TV spot, Lost in Translation, that we created for the North Carolina Department of Health and Human Services.
This blog post is #3 in my series of 21 creative social marketing examples.