Consumers are deep in their holiday shopping. The question is, where are they purchasing this year? After years of online shopping, many are rediscovering the benefits of in-person retail. But beyond … Read more

When you’re on the hunt for that perfect gift this holiday season, where are you turning? If your answer is social media, you aren’t alone. According to a new survey from Shopify-Gallup, consumers, es … Read more

The shelves are (mostly) stocked, the lists are being written and the delivery trucks are running seemingly day and night. Holiday shopping for 2022 is well upon us. But with another year of worldwide … Read more

Amazon introduced Prime Day in 2015 as a way to give Black Friday deals exclusively to their Prime members. The day proved to be a major success, with more than 34.4 million items sold that day. Now, … Read more

Every brand represents the reputation of the product, service and company it promotes. It is critical that when a consumer thinks about your brand, they know it’s one that can be trusted. When brands … Read more

As we get closer to the halfway point in 2022, we still see inflation rates on the rise. According to the U.S. Bureau of Labor Statistics, this past March there was an 8.5% inflation in consumer price … Read more

Hi, I’m Kaitlynn and I’ve been a copywriter at Brogan & Partners for eight years. Throughout that time, I’ve worked on accounts that run the gamut – healthcare, financial services, government, non … Read more

Spotify Going Visual Spotify has grown its ad-supported listener base to more than 40 million this year. The popularity of podcasting on the predominantly subscription-based audio streaming service is … Read more

Traditional Trusted More Traditional media formats are less popular, but more trusted. Print, radio and TV have lost consumers in recent years, but the traditional media formats have kept their trust. … Read more

Fleeting What do you call a tweet that disappears after 24 hours and cannot be retweeted? If you said a Snapchat Story, you’re not far off. This week, Twitter launched “Fleets,” a new story feature me … Read more