Trends: Marketing to Women
Bring Facebook shopping with you.
I stared at two pairs of wedges for about twenty minutes unable to decide which to buy until a woman came up behind me and said, “Definitely go with the yellow.” That’s exactly what I needed and what … Read more
Innovative healthcare marketing example #12.
Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social … Read more
Target does it again with The Shops.
You can probably tell that we’re big Target fans here at Brogan & Partners. Forgive me for visiting the subject once again, but Target keeps stepping up its game, especially when it comes to marke … Read more
The changing face of Point-of-Purchase.
When I take my five-year-old to the local mall, he immediately starts begging to see the “pictures that move.” This technology, in which an image is projected onto the mall floor and changes as a user … Read more
Sisterhood of the magical pants.
There are clothes I’ll keep forever for sentimental reasons, like my old sorority sweatshirt and the shoes I wore at my wedding. And then, there are the clothes that seem to be a permanent possession … Read more
Women with marketing muscle.
Here are three things I’ve noticed lately: When I got my summer Athleta catalog in the mail, the swimsuit models were buff! We’re talking some seriously strapping beauties. Even the models who didn’t … Read more
Dads gain bragging rights – on and off Facebook.
Dad’s around the U.S. aren’t just stepping up to the plate when it comes to grocery shopping and diaper changing, they’re showing off their new family role on Facebook too. According to Mashable, 40% … Read more
A secondhand smoke YouTube singing sensation.
Never underestimate the power of a good idea. It will stick in your head for years. It will push itself to the forefront among other ideas. And when the right people see it and believe in its potentia … Read more
Celebrating Michigan Stem Awareness Week.
Did you know that March 25th is the kickoff date for Michigan STEM Awareness Week? You’re probably wondering what is STEM and what does it have to do with me? Well, STEM stands for Science, Technology … Read more
Sara Blakely, Saving the World One Booty at a Time.
Not so long ago, if you wore a girdle, you didn’t want anybody to know it. Now girlfriends (including the Grand Girlfriend of them all, Oprah) love to dish about smoothing their muffin tops or roundin … Read more
