The changing face of Point-of-Purchase.

Brogan & Partners 04/26/12 - 7:23 pm

When I take my five-year-old to the local mall, he immediately starts begging to see the “pictures that move.” This technology, in which an image is projected onto the mall floor and changes as a user touches, jumps, or steps on it (imagine bubbles popping or butterflies flying away), has captivated a future shopper and given him a reward for joining mom at the mall.

Now, it looks like that technology (or similar) has entered the ranks of point-of-purchase. In a Mashable post by Lauren Indvik, we get a glimpse of how a retail signage company, Perch Interactive, is working to change the shopper’s experience at retail. Simply by picking up a product, a user will activate marketing messages and visuals that will help him imagine how the product will fit into his life. It’s gotten me thinking about how this experience might become personalized – could it sync up to social media, so you can “like” something from the sales floor (great way to build a Christmas list)? Or could it become a loyalty tactic – driving rewards for shoppers who spend time with products?

Maybe that is a lot to ask from some lights and projectors (forgive the understatement), but who knows what is possible? We’d love to hear what you think.

Blog Category: Marketing to Women

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