Trends: Marketing to Women
Celebrating International Women’s Day.
When marketing to women it’s important to understand their influence when it comes to decision-making. Today is International Women’s Day, so we’re taking time to acknowledge and celebrate the accompl … Read more
Marketing to women that connects, example 5: Allstate or Travelers?
Sometimes great marketing to women is simply just great marketing. So for this post, I would like you to weigh in. I polled the women at our agency and most of us love the Allstate “Mayhem” camp … Read more
A new era for JCPenney.
Every once in a while, a big retail chain reinvents itself, and I always find it fun to watch. Remember, for instance, when Abercrombie & Fitch was a place for great, white hunters to shop? … Read more
Sheryl Sandberg – a symbol of women’s dominance in social media.
As we all know, Facebook is going public. Even though Mark Zuckerberg is the social media giant’s founder and figurehead, it seems like Chief Operating Officer, Sheryl Sandberg, is the one everyone’s … Read more
Marketing to women that connects, example 4: Target.
For as long as I can remember, Target’s creative marketing to women has hit the bullseye. My early years in the business were spent admiring Target’s many One Show ads which made products like waffle … Read more
The nail polish index.
Have you heard of the “lipstick index?” This is a term created by Leonard Lauder during the 2001 recession. As the economy went down, Lauder posed, the sale of little, cheering luxuries like lipstick … Read more
Ladies’ Home Journal—Marketing to women with “real” women.
Many print publications are employing save-our-ship tactics these days. The latest is Ladies’ Home Journal. The magazine has announced that it will now buy its content from “real women” as opposed to … Read more
Marketing to women that connects, example 3: Kotex.
The period. It’s the monthly reminder of how as women, we are all connected. It punctuates our lives with bloating, back cramps and chocolate cravings. For years, maxi pad advertising has tried t … Read more
Is 2012 the year of the stay at home husband?
It’s really easy to find stories about the hard knock life of professional women. There’s not enough equality in the workplace, not enough good childcare, not enough balance at home, not enough … Read more
She the People, hear it roar.
Media for women. This is a term that makes some people shudder, picturing a pink ghetto where pundits ponder vapid topics like hemline heights and dating etiquette. But others see women’s media as I d … Read more
