Trends: Insights & Trends
Celebrating 30 years of creative advertising: #4: WJLB.
In the mid 80’s Brogan Kabot got a call from WJLB Radio general manager Verna Green. She had created a new theme—Strong Songs –for this powerful urban-formatted music and talk station and wante … Read more
Let’s make “like a girl” a good thing.
When I was younger, I was on a T-Ball team. I couldn’t run the fastest, hit the hardest, or throw the farthest, which, to the boys on my team only meant one thing. I played like a girl. At a young age … Read more
The weekly recap – June 23, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Marketing to Millennials: How to engage this important audience.
Trends are always changing, which means brands are constantly developing marketing strategies that are engaging and relevant to their audience. And since Millennials are driving the trends today, it’s … Read more
Are Celebrity Endorsements Worth It?
It’s no secret. I’m a huge Beyoncé fan. Some may even call me obsessive-compulsive. Her influence is evident in the life-size poster that hangs in my living room, CDs in my bookshelves and assorted co … Read more
Oreo has inspired us, once again.
Think about those ads that, as soon as you see them, make you think, “I wish I would’ve thought of that.” Whether a brand has unveiled a brilliant logo design, a catchy theme line, awesome ad pl … Read more
Celebrating 30 years of creative advertising: #3 Sanders.
Growing up in Michigan, I have fond memories of going to Sanders for lunch with my Grandma and sharing an egg salad sandwich and a hot fudge cream puff sundae. We’d sit at the counter while the ladies … Read more
The weekly recap – June 16, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Electronic cigarette ads glamorize smoking, BTTW panel says.
Electronic cigarettes are making smoking cool again, and may entice kids to try tobacco cigarettes. This is according to a May survey of Brogan Talks to Women, an informal community of female consumer … Read more
The weekly recap – June 9, 2014.
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
