This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instag … Read more

Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay … Read more

Coffee run? Wedding this weekend? Biking? Rest assured there is an emoji or visual way you can express these things. This act of sharing imagery is a form of digital communication or digital “body lan … Read more

If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read more

Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol?  Of course you did.   … Read more

Want more business? Put a pin on it. This week, Pinterest opened its Ads Manager program to small- and medium-sized businesses. Why? Because results, they say. Promoted Pins are apparently click magne … Read more

Consumers love content. All kinds of content, from news, features and opinions to reviews, videos, infographics and listicles. It doesn’t seem to matter if it’s advertorial or editorial. They greedily … Read more

Has a brand commented on one of your posts? Has your content ever been reposted by a brand? As consumers, we enjoy when brands engage with us, and notice our loyalty. What’s UGC? UGC stands for user-g … Read more

Do you speak emoji? Brands do, particularly in social media. When “face with tears of joy” doesn’t fully express the brand sentiment there’s Facebook’s carousel ads. Consider these seven tips before b … Read more

From wearables to fitness apps, it’s the age of tracking and consumers from all generations are taking part. But what is it about these fitness apps and wearables that consumer’s find so alluring? Is … Read more