Trends: Insights & Trends

Guided Search: A Pinteresting way to aid your searches and your emotions.

It wasn’t long before Pinterest became one of the most popular websites. In fact, it holds the record for breaking the 10 million unique visitor mark faster than any other site in history (Techcr … Read article

Three things I learned having breakfast with Sheryl Sandberg today.

It’s not every day, a female trailblazer like Sheryl Sandberg comes to town. As a leader at an ad agency that specializes in marketing to women and social media, I was excited to hear the Facebook COO … Read article

Twitter has made big changes. Have you seen them?

In an effort to keep up with its social competitors, Twitter has redesigned its layout with a focus on visuals. Big visuals. Art directors will remember that the old profile picture measured 80×80 pix … Read article

How’s Married Life? Are you ready to have a baby?

When I got married 5 years ago, it didn’t take long to start getting that common question, “So when are you going to have a baby?”  I’m sure all married women (and men) have experienced the same … Read article

Makeup that promotes inner beauty. Sounds conflicting, doesn’t it?

By now, you’re probably familiar with The Dove Campaign for Real Beauty, one of the leading campaigns in marketing to women. This campaign was initiated as a way of widening the definition of bea … Read article

Taco Bell enters the breakfast ring by calling on influencers.

Look out McDonald’s and Burger King, pioneers of “fourth meal” are moving in on the first one. Taco Bell rolled out their breakfast menu on March 27, and it’s causing quite a buzz. According to market … Read article

If We Made It website

The best superbowl commercial was not on the superbowl.

Watching the commercials during the superbowl was definitely more exciting than watching the actual game. But the most strategic play of the night was made by Newcastle Ale. Adweek asked female creati … Read article

Google AdWords case study Health Management Associates.

As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. … Read article

Patagonia content marketing

Blog well, or don’t bother?

“Is it better to blog badly than to not blog at all?” This question was posed to us at a recent meeting with a prospective client. Blogs being an integral part of successful inbound marketing strategy … Read article

Olga's Kitchen social media promotion

Olga’s timely social media promotion.

If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night.  And while you … Read article

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