There’s more to like on Facebook now. There’s love. Awe. Even anger. Introducing reactions: when thumbs-up just doesn’t work. (Read: kittens!) Brands like Chevy, are already using reactions to prompt … Read more

Let’s talk about one of the industry’s biggest buzzwords: retargeting. Ever heard of it? We’d guess more than likely. Ever experienced it? We’d say it’s even more likely. Have you, as a consumer, ever … Read more

This just in–Twitter’s new algorithm is here and it’s making waves. Notice anything new? (Hint: it’s the timeline) You need to opt-in to update. Notice anything else on social? Instagram now supports … Read more

For years, brands have been competing to win the loyalty of Millennials. And while some industries, such as food and retail, have experience major successes with this generation, the health care indus … Read more

We know the Broncos and Panthers are ready for the big game this Sunday, but are brands? Adweek sat down with creative directors from across the country and identified five key trends to look out for … Read more

In the digital age, search engine optimization (SEO) is a marketing technique on almost every brand’s mind, because almost every brand wants to appear on the first page of a search result. But only 10 … Read more

Fact: Eighty-two percent of smartphone users consult their devices when shopping at a store. Mobile also wins the most likely to be clicked award for search. What’s next? Social Media Times has some i … Read more

It’s no secret that marketers want to tap into the $1.99 trillion spending power that the Millennial audience yields. Yet, it’s not all big spending for this cohort, which makes it difficult for marke … Read more

Want to boost engagement with your digital audience this year? Try influencers. The authenticity they wield can make them powerful brand advocates. Audiences trust influencers, and they come with an e … Read more

Dubbed the foodie generation, Millennials are redefining what it means to eat and entertain, thus changing food industry standards. As a consumer, Millennials are more likely to make purchasing decisi … Read more