Trends: Insights & Trends

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Healthcare marketing: Do celebrities still resonate?

As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The a … Read more

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Weekly Recap – November 4, 2016

Let’s take a poll…are you prepared for Black Friday shopping? A. Yes. B. No. C. I’m still eating leftover Halloween candy. Don’t fret, Mashable has four things every customer should know, well in adva … Read more

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Microsoft’s Surface Studio: A world of pure imagination.

“Turn your desk into a studio.” Have you received your golden ticket? Microsoft gave users a peek into a world of truly pure imagination. On Wednesday, the multinational technology company announced t … Read more

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Weekly Recap – October 28, 2016

Is your brand authentic? Does it have the right tone? Social Times has a few pointers. Meanwhile HubSpot presents a list of brands that are peppering their content marketing strategy with empathy. And … Read more

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Marketing Statement – Fourth Quarter 2016

Look who’s talking money now. Gen We is growing up and growing into bank accounts, credit cards and student loans. They’re approaching finances with eyes wide open, taking a decidedly sophisticated ap … Read more

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Introducing the Zocdoc “Unsick Day.”

Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day … Read more

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Weekly Recap – October 21, 2016

With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so … Read more

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Weekly Recap – October 14, 2016

Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are … Read more

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Weekly Recap – October 7, 2016

This week’s headlines are all about how-to’s, how-do’s and how-will’s. Is your brand’s content marketing and SEO strategy working together? Is your brand leveraging Instagram Stories? And are you prep … Read more

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The doctor is in. Virtually.

Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the fir … Read more

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