Trends: Insights & Trends
Introducing the Zocdoc “Unsick Day.”
Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day … Read more
Weekly Recap – October 21, 2016
With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so … Read more
Weekly Recap – October 14, 2016
Are your loyal customers really that loyal? Did Facebook just release new ad sizes? And what really goes into making the perfect mobile ad? Adweek, Social Times and eMarketer are diving in, and so are … Read more
Weekly Recap – October 7, 2016
This week’s headlines are all about how-to’s, how-do’s and how-will’s. Is your brand’s content marketing and SEO strategy working together? Is your brand leveraging Instagram Stories? And are you prep … Read more
The doctor is in. Virtually.
Telehealth. You’ve heard about it. Read about it. Maybe thought about trying it. But have you seen a delightful commercial about it? Check out our new TV spot for client, Covenant HealthCare – the fir … Read more
Tech shame or celebrate? Marketing to the smartphone gen.
How much time do you spend on your smartphone? Is it part of your routine or do you find yourself addicted? According to eMarketer, U.S. smartphone owners spend over two hours a day using their device … Read more
Healthcare Checkup – October 2016
What comes to mind when you think of the words “health” and “wellness?” According to CEB Iconoculture’s latest IconoCommunities study on consumer definitions of health and wellness, there is … Read more
Weekly Recap – September 30, 2016
Let’s talk mobile, shall we? According to Social Times, mobile games account for about 23 percent of all active apps in the iTunes App Store. And with the recent success of Pokémon Go, it’s … Read more
3 brands accepting the blurring of “health” and “wellness.”
To some, health and wellness go hand in hand. To others, they are distinctly separate. But to consumers, they are almost blurred. According to CEB Iconoculture’s latest IconoCommunities study on consu … Read more
Millennials and credit cards: a complicated relationship.
Yes. No. Maybe. Well, it’s complicated. What’s the deal with Millennials and credit cards? Here are four things financial marketers should know: Only a third of Millennials have credit cards. Unlike t … Read more
