Blog: Trends

These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why compani … Read article

Owning a business can be hard. Growing a business can be even harder. Large businesses may have significant media budgets. But what small businesses lack in size, they can more than make up with custo … Read article

When Princess Charlotte Elizabeth Diana of Cambridge was born, the Internet went wild. Twitter recorded more than one million tweets mentioning the birth, and “royal baby” was the most searched term o … Read article

Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficjult to defi … Read article

They say a single image is worth a thousand words. This adage has helped make Instagram popular among retail brands. But what about nonprofits? Can a picture capture the power of a cause? Oh yeah. Fro … Read article

If you work in the advertising industry, you know print ads in magazines and newspapers have been on a steady decline since 2007. Marketers are increasingly turning to mobile, social and digital—anyth … Read article

Get an internship. This was the first piece of advice I got when I stepped on my college campus. Before moving into my dorm. Before taking my first class. Before making my first college friend. It’s a … Read article

#TheDress tore just about everyone in the world apart, including the Brogan & Partners office. Was it blue and black? Was it white and gold? We all had a different opinion, and so did the marketin … Read article

Did you know there are almost 3,000 four-year colleges in the U.S.? Each year, more than 21 million high school students are expected to pursue an undergraduate degree by attending one of them—but, wh … Read article

Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid pro … Read article