As we reported in November, Health Management Associates (HMA), an independent, national research and consulting firm focused on publicly funded healthcare, named Brogan & Partners as its agency. One of the first things HMA challenged us to do was to build up its website traffic and help drive qualified leads.
Blog Category: Insights & Trends
Blog well, or don’t bother?
“Is it better to blog badly than to not blog at all?” This question was posed to us at a recent meeting with a prospective client. Blogs being an integral part of successful inbound marketing strategy, our gut reaction was … Read article
Olga’s timely social media promotion.
If you live anywhere in the Midwest, chances are you are working from home today, enjoying your coffee in your pajamas, due to the loads of snow that dropped down on us last night. And while you have a few extra minutes, since you don’t have to go out to lunch, I wanted to share a really timely and successful social promotion Olga’s Kitchen pushed out during “snowmegeddon.”
The impact of social visualization on social media strategy.
Last year, Pinterest was hot. This year, Vine. What will 2014 bring? Social media is constantly evolving. The platforms change. Audiences migrate. And the measure of relevant, meaningful content changes. One of the biggest changes has been the trend of … Read article
WestJet puts the joy back into air travel with nontraditional marketing stunt.
There’s not much joy in airline travel today. Even before boarding the plane, passengers must carefully organize and weigh their luggage, go through various states of undress to clear security and jockey for an early boarding position to secure space … Read article
GoldieBlox “Girls” music video changes our opinion on girl gifts.
GoldieBlox Girls Music Video Changes our Opinion on Girl Gifts If you grew up in the 80’s, then you are familiar with the Beastie Boys song, “Girls.” Back in the day, you could hear me and my girlfriends singing it … Read article
Impatient for SEO results? AdWords may help generate traffic in the meantime
Impatient for relevant website traffic? While SEO tactics are critical to the long-term success of your inbound marketing strategy, it can take weeks or months to see results. But with Google’s AdWords, you can start generating leads immediately. Google AdWords … Read article
Five mobile apps to make you feel good. And others too.
One thing many marketers understand about women is that they want to nurture the world. Literally. We are genetically engineered to be caretakers. And caring for the causes that go beyond our families is natural for us. We’re busy ladies, … Read article
HoneyBaked foils breast cancer.
My first chemo treatment, six years ago, happened in October, National Breast Cancer Awareness Month. As I had my first bouts of nausea and fatigue, as I lost my hair, it seemed like the world was awash in pink – … Read article
The over-lapping world of media and channel convergence.
One of the most exciting things about the media world is that it is constantly evolving. Almost every form of traditional media is now somehow intertwined with social media. Media plans incorporate entirely different components than they did five years ago, like Facebook engagement ads, mobile banner ads and YouTube ads; as opposed to a stand-alone traditional television or radio buy.
How reality television builds brand loyalty.
Just as Tiffany’s long lost brother is revealed, the television screen blacks out and a commercial plays. Instead of heading to the kitchen and grabbing a snack or watching the commercial, I grab my phone and log in to Twitter, … Read article
Google Authorship – is it for your brand?
Here’s a little background on what Google Authorship is: Google was incorporated on September 4, 1998 and since September 5th of that year, marketers have been trying to be on top of the SERPs (search engine results page). Then Google+ … Read article