Trends: Insights & Trends

2017 was the year of snackable content. Instead of discussing, we unpacked. We cookied like a fuzzy blue monster, retargeting until buyers relented or recoiled. Digital will continue to dominate marke … Read article

I write a lot of emails, which means I write a lot of subject lines. A LOT of subject lines. In fact, almost every email I write is accompanied by a list of them. Some immediately rise to the top. Som … Read article

It’s that time of year again. Everyone’s talking 2018 healthcare marketing trends, buzzwords and big ideas. Of course, there are the old standbys from recent years, the ones we hear and say all day lo … Read article

Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would. According to CNBC survey results, when asked what they would exchange for student-loan forgi … Read article

Employers want their workers to be healthier — they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all ne … Read article

Consumers are becoming increasingly discerning healthcare customers. They’ve always cared about access and benefits. But now that consumers are paying more, they’re paying more attention. They’re rese … Read article

8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of … Read article

Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also lookin … Read article

Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanos … Read article

Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Fra … Read article