Trends: Insights & Trends

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Gen We and the redefinition of creativity.

When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only o … Read more

Weekly Recap – June 8, 2018

As the rumblings around digital addiction escalate, other trends are emerging as well – like digital wellbeing. Mistakes happen at every business. It’s how the business responds to mistakes that makes … Read more

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Everything’s mobile, so why are more shoppers using computers?

More people are shopping online. And people who shop online are shifting more purchases online. This surprises no one. What was once clandestine consumption, is now smiling at us from the Amazon … Read more

Weekly Recap – June 1, 2018

Internet security is an important issue for all of us. It’s easy to be complacent and assume that it’ll never happen to you — you’re too sensible and secure with your data after all, right? You can fi … Read more

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Weekly Recap – May 25, 2018

You know what they say – you can’t win if you don’t play. So when it comes to your customers, don’t be a spectator. Speaking of not being a spectator, one high school senior is stepping up to promote … Read more

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Why more brands want their own sales holiday.

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Weekly Recap – May 18, 2018

Facebook is empowering youth…or is trying to at least. While the Book might need to use some more complex tactics to stay alive among teens, ads don’t. Why some of the best ads are the most simple. … Read more

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Weekly Recap – May 11, 2018

Microsoft is testing tech to bring offices the ultimate meeting assistant. Need a volunteer to take minutes? Fuhgetaboutit. Now if developers could only teach AI to keep meetings on task. Retailers ar … Read more

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6 insights marketers should know from Iconosphere 2018.

“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 20 … Read more

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4 key takeaways from the MSHPM conference.

Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Deve … Read more

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