Trends: Insights & Trends

Weekly Recap – July 27, 2018

Social media is today’s key to success, make sure you up your social media game. Anything you can do Google Assistant can do better, at least when you’re comparing it to Siri. Could this be Facebook’s … Read more

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How to get great online reviews: 5 quick tips.

More than five million people visit the Grand Canyon National Park each year… but that doesn’t mean they all enjoy it. A simple Google search will show you almost 20,000 online reviews. And while th … Read more

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The new fundamentals of brand loyalty.

At one time, brands could gain consumer loyalty based on the quality and price of their product. But increased skepticism and competition are making it increasingly harder for brands to win faithful f … Read more

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When cultural appreciation becomes cultural appropriation.

Borrowing bits and pieces from other cultures for marketing purposes can be hazardous to a brand’s health. Companies such as Victoria Secret have been under fire of late for cultural appropriation for … Read more

Weekly Recap – June 29, 2018

Microsoft sends healthcare to the cloud. Instagram asks, what’s cool? A billion users. A billion users is cool. Don’t think you’re addicted to your phone? Apple does. They’re tracking your screen time … Read more

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Wellness festivals: It’s what health junkies rave.

Coachella is synonymous with popular music, celebrity, style and excess. (In sum, Beyonce headlined this year backed by more than a hundred musicians and dancers, with special appearances by Destiny’s … Read more

Weekly Recap – June 22, 2018

Facebook wants to open your eyes in photos where they’re closed — and now it can. A lot has changed on Twitter since the last World Cup. The U.S. might not have made the cut, but Twitter’s still likel … Read more

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Nurses: vital in the hospital, invisible in the media.

Nurses stand at the frontlines of patient care. They track symptoms, communicate with doctors, monitor progress and administer personalized treatment. And because they spend so much time with both pat … Read more

Weekly Recap – June 15, 2018

There’s something to be said about a fast follower. Just ask Instagram. Father’s Day is drawing near. The ads everywhere should have told you. Why are dads offended?  Embracing new technologies c … Read more

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Gen We and the redefinition of creativity.

When you hear the word creativity, what do you think? Art, drama, music, creative writing, etc.? Gen We would like everyone to know that while these are creative vehicles, they are not the only o … Read more

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