I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish I could … Read article
Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the social media revolution now … Read article
Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discover how customers bank today, the ForeSee followed 4,000 consumers … Read article
Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom. In recent years, companies like Ancestry … Read article
Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied, from VR gaming in a bar setting … Read article
Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. Brands that miss this important … Read article
Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June 2015-June 2016). And why not? Most people … Read article
Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few highlights we just had to share. Skinny websites … Read article
Impulsive buyers may seem like a marketer’s dream. They see. They want. They buy. Forget research. Skip the comparison shopping. No need to entice them with remarketing content. Theirs is more of a buyer’s jaunt than a journey. But as … Read article
What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research. Introducing “Taco Mode,” an in -app option for Lyft passengers. “We realized … Read article
Time is not kind to websites. In the course of a year or even months, a high performing site can be dealt brutal blows that negatively impact results. Your organization may shift focus, launch new products and services, invest in … Read article
Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, female sterilization is twice as popular as … Read article