2017 was the year of snackable content. Instead of discussing, we unpacked. We cookied like a fuzzy blue monster, retargeting until buyers relented or recoiled. Digital will continue to dominate marketing in the year to come as financial brands work … Read article
I write a lot of emails, which means I write a lot of subject lines. A LOT of subject lines. In fact, almost every email I write is accompanied by a list of them. Some immediately rise to the top. … Read article
It’s that time of year again. Everyone’s talking 2018 healthcare marketing trends, buzzwords and big ideas. Of course, there are the old standbys from recent years, the ones we hear and say all day long (queue “healthcare reform,” “population health”, … Read article
Struggling with student loan debt? What if you could exchange something to be rid of it? Millennials would. According to CNBC survey results, when asked what they would exchange for student-loan forgiveness, Millennials surprisingly listed voting as their highest ranked … Read article
Employers want their workers to be healthier — they’re more productive that way. Workers want to be healthy, too. But in the short term, when the donuts are calling and the treadmill is not, we all need a little bribe … Read article
Consumers are becoming increasingly discerning healthcare customers. They’ve always cared about access and benefits. But now that consumers are paying more, they’re paying more attention. They’re researching, comparing providers and socializing healthcare experiences like never before. The healthcare industry is … Read article
8 billion. That’s the number of websites on the internet today. Unfortunately, most are not functionally available to all internet users. According to CEB Iconoculture research, less than a quarter of websites are fully accessible and viewable to consumers with … Read article
Artificial intelligence, virtual doctor visits, mobile check deposit. What’s next for tech? While brands are getting ready to market their products and services in the coming year, they’re also looking for new, engaging ways to connect with consumers. Where can … Read article
Should we “Just do it”? Should we kill marketing themelines altogether? Is the era of having a tagline or slogan for your brand on the verge of extinction? After all, consumers today only have a nanosecond to absorb your message, … Read article
Ask a Millennial to explain the sharing economy and she’ll tell you about Uber, Airbnb and TaskRabbit. Ask a Mature, and she’ll show you her library card. Libraries have been around since Benjamin Franklin was flying a kite. Franklin and … Read article
Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry is geared toward men. While this data is … Read article
I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish I could … Read article