“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more complex. It is now more than just … Read article
Is your hospital or healthcare organization talking about “Touchpoints”? Maybe you’ve even been asked to measure Touchpoints – and admittedly felt a little caught off guard? The first step to analyzing Touchpoints is understanding what a Touchpoint is. Wikipedia defines … Read article
Email marketing? It may not sound like the coolest form of marketing. I mean, it’s not a series of TV spots that the whole world will see. It’s not a digital ad that will follow people from website to website. It’s … Read article
Imagine walking into your grocery store and heading to the bread aisle to pick up your go-to loaf of whole grain. Just then, you receive a notification on your phone that your favorite bread is on sale. You continue your … Read article
Being the tech generation definitely has its health benefits—hyper awareness, incredible access and greater control. But all that information and connectivity can come with some unhealthy side effects, like social anxiety and stress. As a result, Gen We want health … Read article
You may be done with high school (don’t worry, we won’t ask you when you graduated), but if you’re an email marketer, you’ll never be done worrying about your reputation. … sender reputation, that is. You see, way back when, … Read article
Let’s say your team just created an email that’ll be sent from your brand. And… let’s say it’s the best email ever. I mean, it’s expertly written. It’s well designed. It’s strategically programed. There’s really no room for improvement. But, … Read article
Access. As a healthcare marketer, how many times do you hear, think about and talk about this word in a day? How many healthcare innovations are fueled by creating a better entryway to your services? Here are four noteworthy breakthroughs … Read article
Photo by Alexis Brown on Unsplash Allowance is still a thing but it’s rarely a handout these days, according to a recent RoosterMoney survey. Seventy percent of U.S. parents gave their kids an average weekly allowance of $8.74 last year—$3.76/week … Read article
Pretty much everyone who works in a creative field has gotten the question, “How do you come up with your ideas?” And a lot of times, our only answer is a shrug: “Beats me!” It’s true that the creative process varies … Read article
Bests. Trends. Buzzwords. January is always a time to look back and venture forward. From our best healthcare ad campaigns to Healthcare Marketing Bingo to healthcare delivery trends and beyond, take a peek at our healthcare insights. And in honor … Read article
When consumers talk up brands IRL and online, consumers buy—a lot. According to a study by Engagement Labs, consumer conversations drive 19 percent of sales worth $7-10 trillion in annual spending. If your brand has convinced itself that social chatter doesn’t … Read article