“Be brave in this new world,” proposed Kate Muhl, CEB Iconoculture’s Principal Advisor to a room full of brand strategists and advertisers. This quickly became the theme for the two-day Iconosphere 2018 conference that dove deep into consumer and generational … Read article
Aka (/mish pim/) or Michigan Society for Healthcare Planning and Marketing, which is of course, the Michigan counterpart to SHSMD, aka (/shish med/), or Society for Healthcare Strategy and Market Development. It’s taken me a couple decades to get that … Read article
Night owl. Nocturnal. Insomniac. Maybe you know one, or maybe you are one. While the idea of forgoing sleep to read another chapter or watch another episode is nothing new, consumers’ options are. We’re no longer limited to talk shows … Read article
Hypertension threatens about one in three adults in the U.S. Black men are particularly vulnerable and underrepresented in traditional studies. So, to reach this at-risk population, researchers went the nontraditional route, outside of doctors’ offices and pharmacies and into barbershops. Healthcare … Read article
We all know the feeling: you get to the end of the day and realize you’ve accomplished about half of what you were planning to do. Or less. Maybe you procrastinated, or maybe you just couldn’t focus. No matter what … Read article
It’s no secret that America has a weight problem. More than one third of adults have obesity, and nearly one in five kids are grossly overweight. So, what’s wrong with Weight Watchers marketing to teens? Earlier this year, the weight loss … Read article
Bitcoin. Ethereum. Ripple. No, these aren’t random words. These are just three of the hundreds of cryptocurrencies circling the web. What is a cryptocurrency, you ask? And what do marketers really need to know about them? First, a cryptocurrency is … Read article
Marketing and advertising have become increasingly automated over the past ten years, especially in the digital space. You can find any number of companies and software programs that will help you implement elaborate email campaigns, for example, or place programmatic … Read article
Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have reliable transportation, according to Uber Health. The National Patient Advocate Foundation (NPAF) refers to … Read article
Once known as a figment of the future, Augmented Reality (AR) is now one of the most promising digital technologies of the present. It’s made a splash in the entertainment, retail and education industries, and now it’s taking the healthcare … Read article
Healthcare has increasingly become more accessible for patients in their own home. With services like telehealth and health portals, patients no longer have to sit in waiting rooms exposing themselves and others to germs as they receive doctor recommendations, access … Read article
Sorry, we can’t help you out with your NCAA basketball bracket – you’ll have to guess those stats for yourself. But we do have some data on who’s spending the big bucks on marketing for the tournament. The NCAA Basketball Tournament … Read article