Trends: Insights & Trends

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Docs help patients keep appointments with Uber Health.

Cost and access aren’t the only barriers preventing patients from getting medical treatment. Around 3.6 million Americans—or one-third of all patients—miss medical appointments because they don’t have … Read more

Weekly Recap – March 23, 2018

A supermodel with coding ability? Check. Making coding lessons more accessible to young girls? Double check. Diversity is a competitive weapon in the tech industry. Move over “smart homes,” smart citi … Read more

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AR in the OR – How augmented reality is transforming healthcare.

Once known as a figment of the future, Augmented Reality (AR) is now one of the most promising digital technologies of the present. It’s made a splash in the entertainment, retail and education indust … Read more

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At-home healthcare testing: fad or future?

Healthcare has increasingly become more accessible for patients in their own home. With services like telehealth and health portals, patients no longer have to sit in waiting rooms exposing themselves … Read more

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Weekly Recap – March 16, 2018

Let’s talk tech. Google takes assistance to the next level with a fun home. Fast-food brands vs. fast-casual restaurants. Ever dream about being the star of your own Super Mario game? Well, now you ca … Read more

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Marketing madness by the numbers.

Sorry, we can’t help you out with your NCAA basketball bracket – you’ll have to guess those stats for yourself. But we do have some data on who’s spending the big bucks on marketing for the tourn … Read more

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Weekly Recap – March 9, 2018

The Brogan crew is preparing to depart on our annual Mystery Trip. And Delta’s “Runways” ad has us excited for takeoff. With International Women’s Day this week, this video about the gender pay gap is … Read more

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Does influencer marketing still work?

“I saw Cady Heron wearing army pants and flip flops, so I bought army pants and flip flops.” While that principle of influencer marketing is still prevalent, this marketing tactic has grown more compl … Read more

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Are you in touch with Healthcare Touchpoint Analysis?

Is your hospital or healthcare organization talking about “Touchpoints”? Maybe you’ve even been asked to measure Touchpoints – and admittedly felt a little caught off guard? The first step to analyzin … Read more

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Weekly Recap – March 2, 2018

Two-thirds of boomers own a smartphone. So why do marketers only target younger generations with mobile ads? Pure Gold. A trendy beer without the guilt. Why ditch an 85-year-old crocodile logo? To bri … Read more

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