Trends: Insights & Trends

Marketing is not a one size fits all proposition. Especially when it comes to financial services. According to a 2013 Allianz survey, 54 percent of women believe that the financial services industry i … Read article

I’m wearing a scarlet sweater today. It’s the one I bought when I’d had one too many glasses of cabernet to care much about a budget. Ultimately, it was a good call—on sale, good fit, timeless. I wish … Read article

Teens are the true CEOs of social media. They decide the rules, they set the trends and they have the power to turn Average Joes into stars overnight. The young generation that was born into the socia … Read article

Bank customers of all ages want financial tech and branches, too. This according to the ForeSee Experience Index (FXI): 2017 Banking Report (and the construction of new branches everywhere). To discov … Read article

Did you know you were Scottish? Or Western Asian? Or that you have a third cousin who lives just a couple of towns away? Well, now you might–all thanks to the DNA kit boom. In recent years, companies … Read article

Virtual reality (VR) is popping up across markets from healthcare to travel. Now it’s creeping into nightlife as clubs and bars attempt to attract a waning Millennial market. The VR tactics are varied … Read article

Just when your brand had figured out Millennial social media habits, Gen We comes of age and everything changes. For these tech natives, social media is as much a part of the conversation as IRL. Bran … Read article

Emojis are taking over e-mail subject lines everywhere. A study by Appboy finds that the volume of “active customer messaging campaigns that include emojis” grew by 609 percent in just one year (June … Read article

Digital Summit Detroit 2017 delivered. In less than two days, the conference covered all means of email, content, website and mobile trends. Lots for marketers to consider and capitalize upon. A few h … Read article

Impulsive buyers may seem like a marketer’s dream. They see. They want. They buy. Forget research. Skip the comparison shopping. No need to entice them with remarketing content. Theirs is more of a bu … Read article