Viral videos are an amazing phenomenon. Often, they’re purely about simple entertainment/procrastination. (How many times have my kids exclaimed, “Charlie, you bit my finger?” A lot.) But videos with … Read more

What do you want to do when you’re 100? If you’re like me, you don’t think much about it. Too busy with today’s priorities – like getting to work on time, packing lunches and making the next trac … Read more

Memorial Hermann will be doing more than putting pins in patients today. They will be pinning a live brain tumor resection. Brain surgery on Pinterest? Yep. I’m not sure if it’s the right social … Read more

How often do you get to do really cool healthcare transit advertising? I have to give our client, Covenant HealthCare, a big pat on the back for being great partners in letting us create 6 really cool … Read more

Did you catch the Ozzy Osbourne “Colonoscopy Sweepstakes” spot on the Grammy’s Sunday night? Grand prize winner gets flown to New York for 3 nights in a luxury hotel overlooking Central Park, cash, an … Read more

Academic Medical Center advertising can be boring. All trying to push the research and education angles, with lots of high tech blah blah and no break-through messaging. Not so at the Medical Universi … Read more

Walt Disney and happy kids. They just go together. That’s why the new Walt Disney Pavilion at Florida Hospital for Children – the whole hospital concept – is a top pick for innovative healthcare … Read more

When I say St. Jude’s Children’s Research Hospital, what do you think of?… Marlo Thomas, right? Or maybe Jennifer Aniston or Robin Williams if you’re too young to appreciate founder, Danny Thomas. A … Read more

Another day, another breakthrough. Remember this one? Close your eyes for a moment and it will come back. Simple, elegant, sepia-toned hospital branding with really great headlines. A d … Read more