Trends: Hospitals
Weekly Recap – June 29, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
5 ways hospitals can use Instagram successfully.
When you think of industries that are obvious candidates for Instagram, food, fashion, travel make the short list. The delicious. The beautiful. The adventurous. These were the early adopters of the v … Read more
Creative healthcare marketing using robot talent.
What do you get when you combine advanced robotic surgery with a little humor? According to Strategic Health Care Marketing, it’s Advertising Worth Noting, as referenced in an exclusive article on Cov … Read more
Mayo Clinic healthcare marketing brilliance with new Google health-related search.
Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search featur … Read more
Celebrating 30 years of creative advertising: #30 St. John Health.
This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read more
The Weekly Recap – November 10, 2014
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Top Ten Takeaways from the Mayo/Ragan Healthcare Social Media Summit.
1. Brand journalism was the conference buzzword. And the Mayo Clinic does it well with their Mayo Clinic News Network and “Brand Journalism Newsroom,” described as a “go to source for TV, radio, newsp … Read more
Turning Pinners into Patients: A Guide for Healthcare Marketers
More than likely, your healthcare system has a presence on Facebook, Twitter, LinkedIn and YouTube. But, what about Pinterest? As we’ve all come to know during the rise of social media, users respond … Read more
Brogan honored as Hero of Breast Cancer.
Brogan & Partners was honored last night at the 20th Annual Heroes of Breast Cancer Award ceremony with a philanthropy award for dedicating resources and talent to benefit the breast cancer cause. … Read more
Celebrating 30 years of creative advertising: #18 Covenant HealthCare.
We all know how frustrating it can be when you get stuck driving behind a huge bus. It blocks your view. It slows your speed. So you make every effort to pass the enormous vehicle and drive as many la … Read more