Click Up Gen Z is more likely to BOPUS than other gens. They do it to save money. They do it to be efficient. But mostly, 18- to 25-year-old consumers buy online and pick up in store (BOPUS) because o … Read more

X-tra Elusive A little bit analogue, a little bit digital. Gen Xers comfortably toggle between media channels, which should make them a marketer’s dream. Instead, their aptitude makes them even harder … Read more

Digital Killed the Radio Star US consumers love digital audio. It won’t be long before consumers spend more time listening to audio on digital formats than radio, according to an eMarketer study publi … Read more

We hear a lot about millennials, and how to attract them to your workplace or get them to buy your products. In the meantime, however, the fastest-growing segment of the workforce is on the other end … Read more

Ask any new parent what qualities they hope to cultivate. If they could instill just one characteristic into their child, what would it be? Because most moms and dads only want the best for their babi … Read more

Email Fail Forrester Research recently evaluated 100 email campaigns across several industries and all failed. In fact, only six campaigns managed double-digit marks on a scale of -30 to +30. Email ma … Read more

Take :15 Seeking Gen Z consumers? Make it snappy, like TikTok. If you’re north of 25 years old, chances are you’ve not heard of TikTok. The Vine-like mobile app skews Gen Z and female. It’s wildly pop … Read more

Post Clear? Facebook can’t clear its history of the Cambridge Analytica scandal, but users may soon be able to clear theirs. The social media giant plans to launch a new tool for managing off-Facebook … Read more

Mobile Inclined Gen Z is mobile-centric and unlikely to change. Smartphone use accounts for 62% of the young generation’s total screen time, compared to 41% of adults’ total time, according to an eMar … Read more

Gen We packs the creativity, and they’re using it to revolutionize everyday tasks like their scheduling, outfit choices and home décor. Their planners are becoming photo-ops of colorful, bullet-journa … Read more