Trends: Branding
Social Marketing Example #3: Love Has No Labels
No sexuality, no race, no age, no religion. Love is love and love has no labels. Since 2015, Love Has No Labels has worked to make the world a more accepting and inclusive place in which all people ca … Read more
Weekly Recap – August 2, 2019
Digital Killed the Radio Star US consumers love digital audio. It won’t be long before consumers spend more time listening to audio on digital formats than radio, according to an eMarketer study publi … Read more
Social Marketing Example #2: Moms Demand Action, Gun Control PSA
Little Red Riding Hood: Banned for carrying wine in her basket. Dodgeball: Banned for being synonymous with bullying. Kinder Eggs: Banned for being a choking hazard. Guns: On the rise in schools acros … Read more
Social Marketing Example #1: Burger King Real Meals
When you think of creative social marketing that champions the greater good, Burger King probably isn’t top of mind. Back in the 70s, the folks at Burger King urged us to “Have it your way” in this ch … Read more
17 wow-worthy social marketing campaigns
Sometimes advertising gets a bad rap. But when great creative advertising minds set out to do good in the world, the results can be truly moving. Social marketing (not to be confused with social media … Read more
Weekly Recap – June 21, 2019
Socially Awkward Based on advertising spend alone, social media is going gangbusters. B2C marketers are spending more on social advertising, (about a quarter of the ad mix), but key stakeholders—consu … Read more
Weekly Recap – May 31, 2019
Raters Gonna Rate When the rater becomes the rated. Passengers have long been able to rate Uber drivers on a star system, with low-rated drivers being subject to being permanently parked. Documents ob … Read more
Your company needs experiential marketing. Here’s why.
Chances are your favorite company has some advertising campaigns which make you think, “Wow, I wish I could have been part of that.” Well, experiential-based marketing allows the customers to be part … Read more
Influencer marketing on a budget.
Influencer marketing has become a leading trend in the last couple years and brands of all sizes and industries want in. And social media has provided a platform for an influencer marketing renaissanc … Read more
Weekly Recap – March 1, 2019
Challenged Competitors and consumers scrutinize Chevy spot. Consumer skepticism toward marketing is increasing, and Chevy’s recent ad debacle isn’t helping. The car company recently pulled its latest … Read more
