Photo credit: Rick Wilking, Reuters A man and his dog wade through the Hurricane Harvey floodwaters in Houston. After Hurricane Katrina swept through New Orleans, Tide’s Loads of Hope program rolled into town with a fleet of trucks filled with … Read article
In the world of healthcare marketing, we all know that doctors are an important part of the market mix. But while your Patient Experience Department is all abuzz about patient-centered care and improved patient experience, are your doctors on board … Read article
What do Lyft and Taco Bell have in common? Late-night customers. The ride-hailing company and fast food chain put passenger and diner together after months of informal research. Introducing “Taco Mode,” an in -app option for Lyft passengers. “We realized … Read article
Vasectomy is more effective, cheaper and safer than female sterilization. That’s why it’s the preferred choice for birth control in many countries like Canada and the U.K. But not the U.S. In fact, female sterilization is twice as popular as … Read article
Consumers remember sexy ads, but they’re fuzzy on the details—like product and brand. This according to a study published at ScienceDaily.com. Researchers considered 78 peer-reviewed advertising studies published over three decades, measuring consumer recall among men and women. “We found … Read article
We’ve all been upset while waiting a little longer than expected in a waiting room. We’ve all had a negative experience, or two, with an office manager or billing specialist who didn’t make things right. We all know someone who … Read article
Sass is subjective. We know authenticity connects, but how straight fire must our posts be to win the hearts of our consumers? Do we write with a loud voice at the risk of upsetting our audience? And at the end … Read article
You don’t need to do research to know that videos are going viral. Ranging from 10 seconds to three minutes, informational videos communicating core concepts to viewers are popping up all over the place. And for good reason: consumers are … Read article
We’ve heard the stereotypes of young Millennials. But is there any truth to them? According to CEB Iconoculture, this generation isn’t all YOLO, all the time. They’re not frivolous or irresponsible in their attempt to live for the moment. And … Read article
America’s largest cohort is no longer a bunch of texting teens. They are adults, adults who are becoming parents and shopping for health insurance. And as Millennials look for healthcare, marketers need to know the best way to reach out … Read article
As an advertising creative, my job is to take marketing strategy, marinate it in my brain to cook up fresh, new ideas. I’m a specialist at connecting the dots …making the leap between the empirical, marketing research insights to create … Read article
In the first quarter of 2017, brands came together on a very similar mission, to empower women. According to CEB Iconoculture research, 63 percent of women say obstacles continue to make it harder for women than men today, while only … Read article