The post Millennial generation Gen Z (aka Gen We), born between 1995 and 2016, makes up over 20 percent of the current U.S. population. So while Gen Z may not be your prime target now, they soon will … Read more

Step up your social media game with polls to get your audience involved. Then take a micro-break to test out a mobile game before you buy—without even leaving Facebook. And in case you ever wondered, … Read more

Your healthcare system is a marketing marvel. Your team is working every relevant consumer channel to connect, engage and convert patient prospects. Leadership has entrusted you with more than the pus … Read more

Most brick-and-mortar clothing and footwear retailers appreciate the importance of having a solid online game—one that complements the in-store experience. They strive to create an omnichannel path fo … Read more

At one time, brands could gain consumer loyalty based on the quality and price of their product. But increased skepticism and competition are making it increasingly harder for brands to win faithful f … Read more

Ditching doctors and relying on Facebook. Millennials are skipping out of traditional practices and turning to social media to diagnose and treat their illness. Out with the old and in with the new. B … Read more

Borrowing bits and pieces from other cultures for marketing purposes can be hazardous to a brand’s health. Companies such as Victoria Secret have been under fire of late for cultural appropriation for … Read more

Internet security is an important issue for all of us. It’s easy to be complacent and assume that it’ll never happen to you — you’re too sensible and secure with your data after all, right? You can fi … Read more

Microsoft is testing tech to bring offices the ultimate meeting assistant. Need a volunteer to take minutes? Fuhgetaboutit. Now if developers could only teach AI to keep meetings on task. Retailers ar … Read more

Talk about multitasking. Sometime in between testifying before Congress and managing a PR crisis, Facebook hit Snapchat right in the Story. Speaking of success stories, digital success starts with a g … Read more