Trends: Branding

Celebrating 30 years of creative advertising: #27 Comcast.

When Comcast moved into Michigan, it needed a high-speed kick start, so it hired Brogan. We got up to speed in no time and soon were also servicing another division of the company, Comcast Chicago. Ov … Read more

social content strategy

5 types of online content people love to share, from BuzzFeed’s CEO

BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit.  Of course, there are a number of factors that contri … Read more

Effective nonprofit social media marketing campaign example #4: Department of Health.

Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to … Read more

call to action buttons

The Weekly Recap – December 8, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Celebrating 30 years of creative advertising: #25 The HoneyBaked Ham Company.

Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and cre … Read more

The Weekly Recap – December 1, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Effective nonprofit social media marketing campaign example #2: END7.

END7 is a nonprofit organization that’s working hard to see the end of seven diseases by the year 2020. This movement hopes to stop the suffering of over half a billion children in the developing worl … Read more

Effective nonprofit social media marketing campaign example #1: UNICEF.

Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platfo … Read more

The Weekly Recap – November 17, 2014

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

What does Snapcash from Snapchat mean for marketers?

Snapchat has become one of the best ways for me to keep in touch with my daughter in college. Now, she is an avid Snapchatter, much to the dismay of her roommate, whom she secretly snaps all the time. … Read more

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