We can get pumped up about any creative opportunity. So when we had the opportunity to do branding for Gilbarco Veeder-Root, the leader in fuel dispenser technology, we were pumped. We came up with the positioning “Technology with a human touch” after discovering that what made Gilbarco different was that they truly designed first with their customers in mind. For nearly a decade, we dug in to learn the ins and outs of their business and rose to the challenge to create great work for their fuel dispensers, point-of-sale systems and forecourt media systems and educate their customers about emerging forecourt innovations as well as evolving payment regulations and compliance.
We did it through trade ads, video, mobile applications, website, interactive presentations, and tradeshow displays at the National Association of Convenience Stores (NACS) Show. We are very proud that the work we created together over the years put Gilbarco in the fast lane and accelerated their business. But we are even prouder of the agency-client partnership we created. Now that is something to get really pumped about.
To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.