Trends: Branding
11 Instagram best practices every marketer should know.
When it comes to Instagram, there are a number of things to consider before joining—especially if you are a brand. From handles to filters to hashtags, we’ve gathered the very best practices for your … Read more
Weekly Recap – July 27, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
4 popular Instagram formats to tell your brand story.
From cave paintings in Lascaux, frescos in the Sistine Chapel and Campbell’s soup cans with a dash of Warhol to billboards, commercials and now Instagram, visual storytelling has always been popular a … Read more
11 signs your in-house marketing team needs the help of an ad agency.
These days, we’re all expected to wear a lot of hats. We juggle many jobs every day, and often, we need to learn how to do more with less: less time, less help and less money. That’s often why compani … Read more
The first rule of brand authenticity: Know your audience.
Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficjult to defi … Read more
Weekly Recap – July 20, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Let’s get real: 3 rules to creating an authentic brand.
Does your brand care about being authentic? Consumers do. In fact, people care deeply about “authenticity.” A recent CEB survey found that 70 percent of consumers over the age of 15 said the statement … Read more
Weekly Recap – July 13, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The Foodie Generation: Some brands struggle, others shine in the face of a new food culture.
This generation has brought about a major challenge in food marketing. Millennials highly value fresh food, exotic ingredients, customizable products, etc., but they also place a lot of stock in authe … Read more
6 ways retailers can be successful on Instagram.
Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid pro … Read more
