Trends: Branding

We’ve all participated in a cause marketing campaign that asks fans/ followers to vote for your school or organization in order to win a set amount of money to support said school or organization. How … Read article

SoLoMo – It sounds like a trendy coffee order, but unless your local barista is a marketing expert, they probably aren’t familiar with the term. SoLoMo is an acronym for social, local, mobile. All thr … Read article

The music festivals of 2013 can teach us a thing or two about social media. Bonnaroo, Lollapalooza and smaller festivals know their young target audience and are taking social media and running with i … Read article

This short video for Cleveland Clinic will make your heart melt. It’s simple, quiet, real and right on in making an emotional connection with the healthcare consumer, worker, or anyone whose life … Read article

I was in awe the first time I saw Oreo’s Wonderfilled TV spot. Its happy melody and charming lyrics brought me back to my Oreo-filled childhood. The brand created a Wonderfilled Anthem that sets … Read article

Selling furniture on Craigslist. Watching a movie on Netflix. Listening to Spotify at work. These simple, everyday activities are all part of something extraordinary – collaborative consumption. Colla … Read article

The MasterCard company website says their target audience is consumers. Every one. But we know that women make 85% of all consumer purchases. They are the shoppers swiping their MasterCard in stores a … Read article

“Human Banking” is a trend in marketing for financial services.  It is not, as I first surmised, the harvesting and storage of human organs.  I guess I’ve watched a few too many dystopic sci … Read article

Its 48.7 million users – predominantly women with children – get this in spades. They spend hours pinning recipes and clever ways to entertain, filling their virtual closets and bookshelves, and build … Read article

“Demographic.” “Target audience.” These are very useful terms of our trade. We all know that Anthropologie caters to bohemians, Lane Bryant celebrates the plus-sized, and Forever 21 is all about the y … Read article