Trends: Branding
The first rule of brand authenticity: Know your audience.
Authenticity is an important, though fuzzy concept. Important because most consumers opt for authentic brands over and above their competitors. And fuzzy because authenticity can be difficjult to defi … Read more
Weekly Recap – July 20, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Let’s get real: 3 rules to creating an authentic brand.
Does your brand care about being authentic? Consumers do. In fact, people care deeply about “authenticity.” A recent CEB survey found that 70 percent of consumers over the age of 15 said the statement … Read more
Weekly Recap – July 13, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
The Foodie Generation: Some brands struggle, others shine in the face of a new food culture.
This generation has brought about a major challenge in food marketing. Millennials highly value fresh food, exotic ingredients, customizable products, etc., but they also place a lot of stock in authe … Read more
6 ways retailers can be successful on Instagram.
Initially a friends-and-family photo sharing platform, Instagram has recently morphed into a commerce catalyst. With the advent of the new sponsored post format, brands are experimenting with paid pro … Read more
Inspiring examples of real time marketing #2: The college football playoffs.
As sports fans will remember, 2015 marked the first-ever college football playoff. The Oregon Ducks and the Ohio State Buckeyes faced off on the field, but brands big and small faced off online—showin … Read more
Weekly Recap – July 6, 2015
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
6 Instagram marketing tactics for food industry brands.
Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want … Read more
Inspiring examples of real time marketing #1: The Super Bowl XLVII blackout.
The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Balt … Read more
