Remember the saying “there’s no such thing as bad publicity?” Well, that might be a thing of the past for today’s brands. According to Adweek, prior to social media brands had more control over t … Read more

Let’s talk UGC, shall we? Do you use branded hashtags? According to Adweek, 54 percent of Millennials want their friends and the brand to know they like the product, whereas 50 percent of Boomers do n … Read more

Have you made your New Year’s resolution yet? Don’t fret, now’s a good time to reflect on the previous year. And 2016 was quite a year. Not only was it big for social media platforms (Instagram storie … Read more

Remember Apple’s spot “Taylor vs. Treadmill?” Or Jeep’s “Portraits?” As 2016 is winding down, Adweek is counting down the top ten ads that debuted this year. Digiday is naming 2016 the year of the emo … Read more

Let’s talk video. Turns out Snapchatters are barely nibbling on videos. Less than three seconds per view. Maybe they’re the hardest working seconds in video or maybe not. Consumers are open to branded … Read more

The Black Friday deals are (mostly) over and Cyber Monday has officially passed. Now that two of the biggest shopping days of the year are behind us, many brands are shifting gears from sales and prom … Read more

For the past few weeks, customers have been teased with messaging on boxes in stores that said “no peeking.” While some designs were leaked, Starbucks has kept a tight lid on this year’s design. Or sh … Read more

As we’ve recently seen in the latest Cigna TV spot, celebrities definitely capture our attention. (Especially when Dr. McDreamy is talking to us.) But, does this marketing tactic still resonate? The a … Read more

Let’s take a poll…are you prepared for Black Friday shopping? A. Yes. B. No. C. I’m still eating leftover Halloween candy. Don’t fret, Mashable has four things every customer should know, well in adva … Read more

Are all your doctor’s appointments up-to-date? Cigna and Zocdoc want to make sure you are taking all preventative healthcare measures. Whether they are enlisting Dr. McDreamy or proposing employees to … Read more