Trends: Branding
It’s no tricks and all treats from Facebook this year!
Just in time for Halloween, Facebook has released limited-edition Halloween reactions to help you get into the holiday spirit. The Like, Love, Haha, Wow, Sad and Angry reactions have all been transfor … Read more
Microsoft’s Surface Studio: A world of pure imagination.
“Turn your desk into a studio.” Have you received your golden ticket? Microsoft gave users a peek into a world of truly pure imagination. On Wednesday, the multinational technology company announced t … Read more
Weekly Recap – October 28, 2016
Is your brand authentic? Does it have the right tone? Social Times has a few pointers. Meanwhile HubSpot presents a list of brands that are peppering their content marketing strategy with empathy. And … Read more
Introducing the Zocdoc “Unsick Day.”
Have you used your “Unsick Day” this year? That’s right, we said unsick day. As part of their preventative healthcare campaign, Zocdoc, the healthcare scheduling service, has proposed Unsick Day … Read more
Weekly Recap – October 21, 2016
With more than 500 million active users, Instagram has proven itself to be a crucial platform for brands to share—which could be why it’s now available for all Windows 10 tablets. But, Instagram is so … Read more
The Rules of the Road (to Rio): 11 things brands cannot say about the 2016 Olympics.
The Road to Rio has been long and winding—not just for the athletes, but for brands, too. As always, if your brand is an official sponsor of the Olympic Games, you’re golden. The problem? Only … Read more
3 things marketers need to know about Pokémon Go.
In less than a week, Pokémon Go has ignited a national gaming revolution. The mobile app encourages gamers to get up and get outside to play not only in the real world, but virtually too. But that’s n … Read more
Weekly Recap – July 8, 2016
“Do you wanna build a…” brand story? It doesn’t have to be a different story. It just needs to be told on multiple screens, says Hollywood director. In fact, consumers love stories, especially when th … Read more
Weekly Recap – June 24, 2016
Authenticity. Thought leaders. Natural. Risk-taking. These are the words used to describe successful brand partnerships. Don’t believe us? See what Ryan Seacrest and Usher have to say about the matter … Read more
Weekly Recap – May 20, 2016
You don’t know me. This from the disappointed consumer masses who can’t find a decent email offer in their inbox. A First Insight study says consumers are tired of misfired promotions and aren’t afrai … Read more