We all know how frustrating it can be when you get stuck driving behind a huge bus. It blocks your view. It slows your speed. So you make every effort to pass the enormous vehicle and drive as many lanes away from it as you can. But when Brogan created transit advertisements for Covenant HealthCare in 2002, cars were slowing down to admire the creative concepts that helped make Covenant HealthCare stand out among its competitors in the healthcare market.
What better way to increase traffic for our client than to take it out to the streets and put them on buses? Brogan created eye-catching bus wraps to market Covenant’s different services including NICU, Trauma, and Surgery. But what really drove these ads home was how we took advantage of the size and shape of the vehicle.
Whether it was using the actual bus’ wheels to be the wheels of the baby stroller, wrapping the entire bus in caution tape, or revealing the mechanical parts of a bus as it undergoes surgery, the creative series of bus wraps were a success, winning us numerous awards. Not to mention, Covenant services picked up speed as these ads helped increase awareness for our client.
Which of these bus wraps is your favorite? To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.