Let’s be honest. We’ve all snapped a photo of our meals at some point. Maybe it was the creative latte art, the mouthwatering Italian style pizza or the chocolate lava cake dessert that we never want to forget. We’ve all … Read article
The Super Bowl is always a big night for the advertising industry, but Super Bowl XLVII was one of the biggest. Beyoncé had just performed her first halftime show. The San Francisco 49ers and the Baltimore Ravens had taken the … Read article
It’s official: Millennials have been universally dubbed “The Foodie Generation.” The culture surrounding food is changing as today’s youth is placing more and more value on exciting, fresh, gourmet fare. Recent surveys show that 42 percent of Millennials eat at … Read article
With more than 400 million active users, over 80 million photos shared daily and some five billion likes per day, Instagram is a strategic medium for brands looking to engage and expand their audience, notably mobile users. In short, it’s … Read article
Father’s Day is just around the corner, which means goodbye to Mother’s Day ads and hello again, “Dadvertising:” emotional, heart-warming spots that represent the modern dad. Like Whirlpool Dad. Whirlpool Dad packs his kids lunches with wheat bread sandwiches and … Read article
In 2015, nothing is considered official until it’s on social media. So if your brand lacks a strong social media presence, it’s time to invest in it. But this means more than just registering for multiple accounts. How your brand … Read article
On Sunday night, Taylor Swift fans everywhere (including yours truly) took to Twitter to talk about the release of her most recent music video. But the social media site had a surprise for them: a custom emoji that automatically attached … Read article
Are you female? Are you between the ages of 25 and 34? Are you living in Detroit? If you fall into any of the groups mentioned above, it’s always been easy for advertisers to target a paid Facebook post to … Read article
Branded content, also known as “branded entertainment” or “advertainment,” is the fusion of entertainment or editorial content with brands and branded information. In the 1930s, soap operas pioneered this space on the radio, with dedicated soap and detergent sponsors courting … Read article
Wearable technology. Printable chocolate. Dynamic brands pushed the marketing boundaries of fashion, food and more last year, embracing technology, digital channels and the traditional retail front. A recent Forbes article captured five emerging marketing trends that caught our attention. Take … Read article
Where do you go when you have a bizarre ailment? Your doctor perhaps? Urgent care? Well, hopefully, but for most of us, the first stop is Google. Which is why Google’s new health-related search feature is genius. And from a … Read article
Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year. Of the nine values on the rise this year, Super Bowl XLIX was the perfect stage … Read article