Touchdown! Changing values, one of the six marketing trends of 2015, was a very popular theme line for most Super Bowl ads this year. Of the nine values on the rise this year, Super Bowl XLIX was the perfect stage for commercials highlighting the values of ambition, comfort, curiosity, discovery, diversity, health, learning, purpose and relaxation. Which ads scored?
Who doesn’t want to be happy? If Pharrell’s song couldn’t make it happen, Coca-Cola’s ambitious Big Game ad definitely could. By dismantling the negative messages streaming through social media and turning them into comforting, uplifting messages instead, Coca-Cola demonstrated the marketing trend values of comfort and ambition. With the tagline, “The world is what we make it,” Coca-Cola comforted America by simply making it happy.
This inspirational ad had us all thinking about the females in our life and how the phrase “like a girl” has meant nothing but negative, insulting things. This ad not only appeals to one of the largest marketing cohorts, but on the marketing value system, this ad covers the values—learning, ambition and diversity. Always ambitiously demonstrated the importance of how running or fighting like a girl can mean amazing things.
Microsoft Super Bowl Commercial 2015: Braylon O’Neill
What makes you unique? Microsoft told the story of a very unique, young boy with prosthetic legs, Braylon O’Neill. The commercial highlights the values of purpose, ambition, curiosity, discovery and health as Microsoft technology is instrumented to analyze the mechanics of Braylon’s prostheses. Microsoft’s message of continuing to do more and achieve more resonates with the marketing trends on the rise in 2015.
For more branding and marketing trends, check out 6 Marketing Trends for 2015.