Virtual reality is becoming one of the largest opportunities to use sight and sound and create real experiences, without actually being present. Here are three brands that used virtual reality to mark … Read more

Do consumers’ self-care practices impact their healthcare choices? Today, 90 percent of consumers are already partaking in self-care activities. Could their ad-blocking and scaled-back social presence … Read more

Storytime. Facebook has officially joined the “story” telling bandwagon. It was only a matter of time. The platform joins the ranks of Snapchat and Instagram (its child company). Why? Because 91-100 p … Read more

Do you trust brands? An eMarketer study found that most women are skeptical. In fact, 48 percent have a hard time trusting financial service brands, 37 percent distrust healthcare brands and 24 percen … Read more

Move over Facebook, Vimeo is now adding 360 degree video. But what constitutes a view? A share? A like? Adweek is breaking down what it means to truly measure ads. Us? We’re looking at HubSpot’s list … Read more

How often do you tap into virtual assistance apps on you smartphone? According to a new study, 21 percent of consumers use them at least once a day, 26 percent use once a week and 23 percent use them … Read more

#FlashbackFriday. #ThrowbackThursday. #MotivationMonday. How are you using hashtags on Instagram, Twitter and Facebook? HubSpot has some strategies, especially when you need to promote video. Because … Read more

Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindne … Read more

What’s your social strategy look like? Fact: Tweets with images receive 18 percent more clickthroughs, 89 percent more likes and 150 percent more retweets than posts without. Perhaps you’re looking to … Read more

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read more