Over the years, we have done a lot of great healthcare creative marketing for the North Carolina Department of Health and Human Services. Early in our relationship with the Justus Warren Heart Disease and Stroke Prevention Task Force, we set out to increase the public’s awareness and knowledge of blood pressure and cholesterol numbers, as well as the symptoms of stroke. After much research, we created a multimedia campaign that included the TV spot and radio spot entitled, “Lost in Translation,” which humorously conveyed the often confusing meaning of blood pressure numbers to our audience. The creative won many prestigious healthcare and marketing awards. But more importantly, the campaign educated our audience to learn more about their blood pressure numbers and how to control it.
We have also worked with other initiatives of the NCDHHS to increase the public awareness of the risks of secondhand smoke, the lesser-known symptoms of heart attacks and strokes, and most recently, flu prevention. Creating ideas that break through to truly educate our audiences to learn more have made a difference in the state of health in North Carolina. And it is work we are always proud of, because it is making a difference.
To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.