What is an agency’s dream come true? A client that gives you full creative license and lets you do whatever you want. In this case, the tasty assignment was for Carmel Belle, a California restaurant that happens to be owned by Chloe Brogan Dolata and her husband Jay. Chloe not only grew up in the ad biz with her mom, Marcie, our founder, but she and Jay both were account executives at the agency. They created their restaurant understanding how important it is to be different in the marketplace. And their restaurant’s difference is local, organic, fresh real food made from scratch.
We created materials like placemats, posters and tee shirts that gave customers food for thought. Our messaging simply asked the question “Do you really know what’s in your food?” And then delivered the promise that Carmel Belle only used the finest, purest ingredients. The end result: food zealots ate it up and so did our advertising peers at award shows. Great client. Great creative. Great results. It’s what drives our hunger for success every day.
To see the rest of the 30 Best of Brogan, visit our original post in this series: Celebrating 30 years of creative advertising.