The Netflix Effect: What the rise of video streaming sites means for marketing.

Is Netflix killing cable? This may be a little overdramatic, but the fact remains that more and more viewers are shifting away from traditional cable programming and toward internet video streaming in … Read more

The weekly recap – August 11, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

8 Apps to Make Social Media Management Easier: #5: Tweet A Day.

How many social media managers out there have ever been stumped? You’re looking for something interesting, timely and relevant to share with your followers, but you keep coming up empty-handed. In the … Read more

Celebrating 30 years of creative advertising: #13 Travel Michigan.

You know you’re from Michigan when you hold up your hands (remember the Upper Peninsula too) and point to where you live.  Everybody gets it. I’m sure people are envious when I’m talking to someo … Read more

Tumblr takes social media marketing to a new level.

 In the last decade, social media has grown from a casual pastime to a cornerstone of effective modern marketing. Any savvy marketer today knows that a brand’s engagement with social media can be … Read more

8 Apps to Make Social Media Management Easier: #4: Wi-Fi Finder.

How many times have you been managing social media on-the-go when suddenly, you lose your Wi-Fi signal? Instead of weaving in and out of stores or restaurants searching for a signal, download Wi-Fi Fi … Read more

The weekly recap – August 4, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

Native advertising—an ad in news clothing?

I’ve been duped, and chances are so have you. A few weeks ago, I was brunching leisurely over a Sunday edition of The New York Times. After chewing on the news and business sections, I reached for som … Read more

Celebrating 30 years of creative advertising: #12: Arthur Andersen & Co

In the mid-1990s,  Arthur Andersen & Co. was looking to market their financial services and dispel the misperception that they were only “bean counters,” tallying up numbers and wearing pocke … Read more

The weekly recap – July 28, 2014.

Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more

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We are true partners. With a proven track record of delivering strategic marketing expertise, award-winning creative and real-time, data-driven media, we go above and beyond for our clients to get results. We even guarantee you’ll be delighted.