A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Celebrating 30 years of creative advertising: #30 St. John Health.
This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read more
Effective nonprofit social media marketing campaign example #4: Oxfam America
When coffee farmers in Ethiopia were being taken advantage of, Oxfam America launched a marketing campaign to fight for the farmer’s rights. And they chose to do so with an interesting social media pl … Read more
Celebrating 30 years of creative advertising: #29 MI Healthier Tomorrow.
Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those … Read more
Effective nonprofit social media marketing campaign example #3: charity:water.
Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, th … Read more
Celebrating 30 years of creative advertising: #28 Gilbarco Veeder-Root.
We can get pumped up about any creative opportunity. So when we had the opportunity to do branding for Gilbarco Veeder-Root, the leader in fuel dispenser technology, we were pumped. We came up with th … Read more
Weekly Recap – December 15, 2014
Social media is constantly evolving, with vigilant bloggers following every new app, rule and Facebook flicker. We sift through hundreds of blogs weekly to keep on top of developments and seek out new … Read more
Celebrating 30 years of creative advertising: #27 Comcast.
When Comcast moved into Michigan, it needed a high-speed kick start, so it hired Brogan. We got up to speed in no time and soon were also servicing another division of the company, Comcast Chicago. Ov … Read more
5 types of online content people love to share, from BuzzFeed’s CEO
BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit. Of course, there are a number of factors that contri … Read more
Celebrating 30 years of creative advertising: #26 Brogan Promotions.
Over our 30-year history, Brogan & Partners has spent the majority of that time promoting all of the great clients we’ve had the opportunity to work with… but we’ve always found a little time to p … Read more
Effective nonprofit social media marketing campaign example #4: Department of Health.
Nothing makes you cringe more than an awkward conversation. And when you’re a young teen forced to talk about topics such as drugs, smoking, alcohol, and dare I say – sex, the last people you want to … Read more
