A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Communicating with visuals: A branded conversation.
It’s not just consumers who are talking in visuals. Brands are, too. Today, brands are finding more ways to communicate and share their story visually. They’re even inclined as to create their own bra … Read more
Weekly Recap – April 1, 2016
This week Instagram announced a new commercial format. Sort of. The platform is rolling out up to :60 video. As in the typical length of a TV commercial. Stay tuned brands. Great news for mommy Instag … Read more
Marketing Statement – March 2016
Cash is so yesterday’s currency. Gen We is trending toward mobile payment and PayPal is giddy. Like a fox. They want this consumer relationship to last a lifetime, so PayPal has launched buy now, pay … Read more
Communicating with visuals: 7 common types of visuals.
Coffee run? Wedding this weekend? Biking? Rest assured there is an emoji or visual way you can express these things. This act of sharing imagery is a form of digital communication or digital “body lan … Read more
Weekly Recap – March 25, 2016
Happy Birthday, Twitter! The social platform turned the big 1-0, this week and the Search Engine Journal is looking back on the top 10 things Twitter has done to change marketing. Other social news? I … Read more
9 best practices for retargeting campaigns.
If you work in marketing, it’s likely there are three questions always on your mind: How can I drive more traffic to my website? How can I convert more people from searchers to shoppers? How can I enc … Read more
Communicating with visuals.
Are you an Image Fluent? Did you use an emoji (or emoticon) today? How about take a picture? Watch TV? See an advertisement? Look at a book, magazine, chart or symbol? Of course you did. … Read more
Does using animation in pharma ads trivialize warnings?
Mr. Mucus is meant to be gross. The snot monster and antihero should make cold sufferers reach for Mucinex. Same goes for the cute, overactive, texting bladder in Myrbetriq’s ad. They’re memorable, bu … Read more
Weekly Recap – March 18, 2016
Instagram is breaking out a little high school math, using an algorithm to improve the consumer experience. Why? Because users are missing a lot of content on their feeds. Like the video of your aunt’ … Read more
Match.com or The Match?
My niece called yesterday with the exciting news that she has been “matched”. No, not from match.com–she’s already taken. This is the infamous National Resident Match Week, culminating this Friday on … Read more
