Trends

Over the past year, trending topics have included everything from Frozen to Flappy Bird, Jennifer Lawrence to Jared Leto and the Ice Bucket Challenge to the iPhone 6. Which trends will influence the t … Read article

Operation Smile is a perfect example of how nonprofits can use social media to launch a campaign. This nonprofit is #HealingSmiles by repairing cleft palates in children around the world. But even mor … Read article

With the company of colorful friends like Elmo, Cookie Monster and Big Bird, Sesame Street is able to reach millions of children in over 150 countries every day. Sesame Street is produced by Sesame Wo … Read article

This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. A … Read article

When coffee farmers in Ethiopia were being taken advantage of, Oxfam America launched a marketing campaign to fight for the farmer’s rights. And they chose to do so with an interesting social media pl … Read article

Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those … Read article

Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, th … Read article

We can get pumped up about any creative opportunity. So when we had the opportunity to do branding for Gilbarco Veeder-Root, the leader in fuel dispenser technology, we were pumped. We came up with th … Read article

When Comcast moved into Michigan, it needed a high-speed kick start, so it hired Brogan. We got up to speed in no time and soon were also servicing another division of the company, Comcast Chicago. Ov … Read article

BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit.  Of course, there are a number of factors that contri … Read article