Who couldn’t use a little inspiration—especially when it’s right at your fingertips. Kate Spade New York rang in 2017 with a mission to make this year a little more joyful by motivating acts of kindne … Read more

What’s your social strategy look like? Fact: Tweets with images receive 18 percent more clickthroughs, 89 percent more likes and 150 percent more retweets than posts without. Perhaps you’re looking to … Read more

Out–are the days of looking good and in–are the days of feeling good, finally. Brands are taking a new approach to reach consumers looking to benefit their health. Today, consumers are looking for mor … Read more

It’s the one night everybody channels their inner Don Draper. Like the fictional “Mad Men” creative director, we carefully scrutinized the Super Bowl ad lineup, scoring spots based on creativity, memo … Read more

Chips. Salsa. Social media. Ads. Yes, we’re talking about the Super Bowl. Not only is it the Big Game for the NFL but for brands and advertisers as well. It’s the one night of the year when consumers … Read more

If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffi … Read more

Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about pe … Read more

From live streaming to stories to 360 views, video is not only popular but constantly evolving. So much so, Snapchat is partnering with Nielsen to give brands the ability to buy their audience. But be … Read more

How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live vid … Read more

360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming liv … Read more