A <em>blog entry</em> is a single post to an online journal, or <em>blog</em>.
Weekly Recap – February 3, 2017
Chips. Salsa. Social media. Ads. Yes, we’re talking about the Super Bowl. Not only is it the Big Game for the NFL but for brands and advertisers as well. It’s the one night of the year when consumers … Read more
8 things every blogger must know.
If blogging isn’t part of your marketing plan, you might want to reconsider. Here’s why. Blogs are like investments. One in 10 blog posts are compounding, meaning organic search increases their traffi … Read more
Why brands are discovering new ways to advertise to fitness consumers.
Look good, feel good? Consumers today might have proven that motivational message no longer effective. According to CEB Iconoculture research, there has been a shift in the way consumers feel about pe … Read more
Weekly Recap – January 27, 2017
From live streaming to stories to 360 views, video is not only popular but constantly evolving. So much so, Snapchat is partnering with Nielsen to give brands the ability to buy their audience. But be … Read more
Marketing Statement – First Quarter 2017
How’s that 2017 marketing plan working out for your brand so far? Does it lean into social media? Does it leverage the many new features Facebook launched in 2016 to further connectivity—like live vid … Read more
Facebook 360 Live: From a marketer’s view.
360 video is nothing new to the social world, but 360 video in real time is new to the world of Facebook. Launched late 2016, Facebook rolled out the new feature with National Geographic streaming liv … Read more
Weekly Recap – January 20, 2017
Remember the saying “there’s no such thing as bad publicity?” Well, that might be a thing of the past for today’s brands. According to Adweek, prior to social media brands had more control over t … Read more
Anti-drunk driving messages cause marketers should know.
Coming off the holiday season, most of us attended parties with family and friends where alcohol was served. And it is a strong possibility the majority of the people in attendance drove home, even if … Read more
Weekly Recap – January 13, 2017
Let’s talk UGC, shall we? Do you use branded hashtags? According to Adweek, 54 percent of Millennials want their friends and the brand to know they like the product, whereas 50 percent of Boomers do n … Read more
Deseat.me: A digital disappearance.
Are consumers really looking to go off the grid? Are we in the beginning stages of a digital disappearance? Before we get carried away, let’s take a look at what’s happening. The WHO, the WHAT and the … Read more
