This campaign is very special to my heart. The reason? First off, it was a very tight, hard-working campaign that broke through to create a strong brand and emotional connection for St. John Health. As a faith-based health system, what … Read article
When coffee farmers in Ethiopia were being taken advantage of, Oxfam America launched a marketing campaign to fight for the farmer’s rights. And they chose to do so with an interesting social media platform – Flickr, an online photo sharing … Read article
Did you know that 69% of adults over the age of 20 are overweight? Or that 35% are obese? The Michigan Department of Community Health knew, which is why they wanted to launch a campaign that got those statistics moving … Read article
Since 2006, charity:water has been working hard to bring clean and safe drinking water to people in developing nations. With more than 800 million people in the world without access to clean water, this nonprofit is taking steps to make … Read article
We can get pumped up about any creative opportunity. So when we had the opportunity to do branding for Gilbarco Veeder-Root, the leader in fuel dispenser technology, we were pumped. We came up with the positioning “Technology with a human … Read article
When Comcast moved into Michigan, it needed a high-speed kick start, so it hired Brogan. We got up to speed in no time and soon were also servicing another division of the company, Comcast Chicago. Over the years, working with … Read article
BuzzFeed founder and CEO Jonah Peretti recently shared his thoughts on increasing online content popularity over an Adcraft lunch in Detroit. Of course, there are a number of factors that contribute to online sharing and driving clicks, but some key … Read article
Over our 30-year history, Brogan & Partners has spent the majority of that time promoting all of the great clients we’ve had the opportunity to work with… but we’ve always found a little time to promote ourselves, too. Whether we … Read article
Get ready to be inspired. Three big brands set out this year with bigger, more powerful marketing messages that speak Millennial. Using themes of integrity, empowerment and change—values that motivate Millennials to buy and be loyal—companies like Ford, CVS, and Always … Read article
Since 2006, Brogan & Partners has had the privilege of advertising one of America’s favorite foods: HoneyBaked Ham. HoneyBaked’s willingness to experiment with a variety of different media and creative concepts has given us the chance to explore and grow … Read article
END7 is a nonprofit organization that’s working hard to see the end of seven diseases by the year 2020. This movement hopes to stop the suffering of over half a billion children in the developing world. But here’s the problem. … Read article
Chances are if you’ve ever been on Pinterest, you know the feeling of losing track of time as you scroll through countless images on the website. Like it? Want it? Pin it. Pinterest is a visual platform that allows its … Read article