Millennials love holidays so much that they’re creating even more reasons to celebrate throughout the year. This is good news for retail brands that love a great party and the gifts and trappings that … Read article

Nowadays, it seems like everyone wants to get into the minds of Millennials. Brands, employers and, of course, parents are trying hard to understand this generation. We don’t blame them. Millennials a … Read article

The Millennial generation is now the largest, most diverse generation of them all. With nearly 80 million people, Millennials are more diverse economically, ethnically and politically. By 2020, Millen … Read article

Ten years ago, when I first became the creative director at Brogan & Partners, I wanted to know the secret to being a good one. After all, I’d worked with some of the greats over my years at Leo B … Read article

It’s no surprise that Baby Boomers are big spenders when it comes to healthcare and wellness. According to PM 360, Boomers aren’t afraid to spend more on healthcare services if it will improve their q … Read article

Kids are a big market for brands big and small, from traditional to tech. Brands naturally want a piece of the $21.1 billion in buying power that Gen We wields. PBteen wants to furnish their bedrooms, … Read article

Let’s face it. We’ve all been there. Mingling at a family event when a relative inquires about your job asking, “What do you do?” So, what do account managers really do? Well, depending on the size of … Read article

Home to more than one million fans, the “Who Wants to be a Millionaire?” Facebook page has tried many tactics to get them involved. But, which one seems to be working the best? Go ahead… ask the audie … Read article

Ever wonder what a copywriter actually does? Let’s start with what they don’t do. They don’t use Photoshop, InDesign or Illustrator. They don’t code or build websites. And they definitely don’t get sc … Read article

Mindfulness. It’s a value that transcends the generations today, from Millennials to Xers to Boomers. Consumers today are taking greater stock in their well-being and taking actions to improve their h … Read article