Visit Maine—the tourism office for the state—is running a campaign called “The Maine Thing.” What are the main things about Maine? What are the main things about life? …What are the main things on the … Read article

Inbound marketing. Every brand’s doing it, why not yours? Ok, so maybe not every brand is working inbound marketing.  But there’s a lot evidence to suggest that every brand should be working this … Read article

The third rule of authenticity is brought to you by mom: Just be yourself. Whether you’re trying to make new friends, venturing into the unknown or jockeying for a promotion, mom’s advice typically fi … Read article

What’s the purpose of this campaign? How will we measure success? What objectives do we hope to achieve? Is it on-brand? We ask ourselves these questions every time we approach a new project at Brogan … Read article

You’ve seen the job title on LinkedIn. You’ve read it on business cards. But, what does a community manager actually do? I mean, they just scroll endlessly through Facebook all day, right…? Wrong. A c … Read article

You know the story: Doctor X calls to complain that she just saw Doctor Y on a new billboard across town and Doctor Y isn’t even performing Procedure Z. It’s not the first time she’s given you marketi … Read article

It’s no secret that Oreo does social media well. But have you noticed how well they do gamification? When you take a look at their Twitter page, you’ll spot several different game-based concepts. But … Read article

According to Nielsen Online, 67% of the global online population takes part in online communities. You can bet a large portion of that time is spent on social media. But effective use of social media … Read article

Let’s say you’re a high school student. You’re starting to think about your future—and it all starts with what college you’ll go to. Of course you want to go to a college where you’ll learn everything … Read article

Haven’t seen “The Royals” yet? We’ll give you a quick run down. E!’s first-ever scripted series features a fictional family in modern day London. The king and queen try their hardest to shine a positi … Read article